When choosing a channel letter sign, one major decision is whether to go with an illuminated or non-illuminated option. Each has its benefits, depending on your business type, location, and budget.
Illuminated Channel Letter Signs
These signs have built-in LED lighting, making them visible day and night.
Benefits:
High Visibility: Ideal for businesses that operate after dark (restaurants, bars, convenience stores).
Energy-Efficient: LED lights consume less power and last longer.
Professional Appearance: A well-lit sign enhances brand reputation.
Non-Illuminated Channel Letter Signs
These signs do not have built-in lighting and rely on external light sources.
Benefits:
Cost-Effective: More affordable than illuminated signs.
Classic Look: Works well for businesses that operate during daylight hours.
Durability: Low maintenance and long-lasting.
Which One Should You Choose?
If your business is open late, illuminated channel letters are the best choice. If you operate mainly during the day and want a cost-effective option, non-illuminated signs may be better.
Get a Custom Channel Letter Sign in Chicago!
Contact Chicago Sign Shop today to discuss the best signage option for your business.